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Know Your Niche

Published: March 30, 2018

Alignment, Awareness

We all know that customers and clients are the lifeblood of our success, no matter how large or small, start-up or seasoned corporation, without them, what do we have? 

Knowing your niche and where your product or service fills a need for someone is vital to your company's success. Take it from Certified EOS Implementer, Mike Paton, as he shares his insights around knowing and targeting your ideal customer. Think, quality over quantity:

"Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing."

Understanding who your customer is, how they think and what they need will help you uncover new markets and new opportunities to get in front of them.

Once you've identified who they are, stay true to your target customer. Log your marketing strategy and your nice market parameters in your Vision/Traction Organizer where the entire company can access and stay on the same page. 

Ready to track your marketing efforts? Build out an integrated Scorecard that ties your Marketing Strategy to quantitative numbers and seats on your Accountability ChartNinety makes it that simple. Register today!